A2 Music Videos

The first thing consumers see on a digipak is the front cover hence why I especially researched Drake's 'Take Care' album cover. Drake has proved to be extremely successful in the music industry, possibly being the most successful rap artist in this decade proving he knows how to market his music products. I created this on Word Document.

Here is some research and analysis I did on Tinie Tempah's album 'Discovery'

At the start of the course we had to email Annie Lennox's manager in order to gain permission to use her version of 'I put a spell on you' otherwise we risk breaking the law due to copyright regulation. Luckily we got a quick response allowing us to do so meaning we could engage in creating our own music video for the track.

'Duke Ellington' or formally known as Edward Kennedy, was born in April 29 in 1899. His career began to bloom when he was 23 as he became a pianist then later becoming a composer then finally a band manager of a jazz orchestra. He was born in Washington DC however was raised in New York but gained his fame when he started performing in Harlem with his fellow band members, from that point his career sky-rocketed. Some of his records sculpted the jazz music we hear today hence why i consider him such an important aspect of this genre of music, these tracks include 'Mood Indigo' (1933), 'Sophisticated Lady' (1933) and 'Solitude' (1935). During the great depression in America, his record label let 90% of their artists go however he remained due to his raw talent. 

Louis Daniel Armstrong was born in 1901 on August 4th in New Orleans, one of the birth places of jazz music. He started his career as a trumpeter, singer and composer and occasionally got involved in acting. His career spanned five decades from 1920s to the 1970s and he eventually made it into the Rythmn and Blues Hall of Fame in 2017. He was very popular during his prime and was often referred to as 'Satchmo' or 'Satch'. In 1964 he won a Grammy award for best male vocal performance for his song 'Hello, Dolly'. Overall he was a huge icon in the jazz culture and i feel he helped me massively as he was an inspiration towards my project.

Jazz  first emerged in the black cultures of New Orleans from the mixed influences of ragtime (songs with a syncopated rhythm), blues, and the band music played at New Orleans funerals. The term jazz derives from a Creole word that means both African dance and copulation. Some will say that Jazz was born in 1895, when  Buddy Bolden  started his first band. Others will say 1917, when  Nick LaRocca  and his Original Dixieland Jazz Band recorded the first Jazz record, " Livery Stable Blues ." The most influential jazz artists of all time, according to the BBC, are Miles Davis, Louis Armstrong or Duke Ellington. The most successful Jazz orientated record labels are Early Bird Records and East Wind Music.  Jazz music is referred to as the most hybrid form of music and there are over 40 sub-genres. 

What are conventions of a magazine advert in the music industry?   • Name of artist – to create a distinguish of the particular artist easily and quickly   • Name of album – allows a direct search to be easier   • Main Image - Catches the audiences attention • Logo – easily recognisable to audiences   • Release Date- informs and creates anticipation • “Includes the single…” – well known single to broaden        audience   • Record Label Logo – informs the audience (Blumler & Katz, Uses and gratification theory is fulfilled)   • Artist and Label Websites – gives the audience a place to buy the artists work   • Social Media Links – provides the audience with a place to find out more and to talk about albums thus          creating    a wider potential audience   • QR Code – windows of exhibition for the audience to use   • ...