Digipak research/ analysis



Here is some research and analysis I did on Tinie Tempah's album 'Discovery'

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Initial location research

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The genre we chose is jazz/ soul. We felt somewhere modern and contemporary is not a suitable environment for our music video therefore we are looking for places for natural and relaxed as it fits with the genre more. Practical locations are important as we do not want to be travelling across London for a few seconds of footage therefore we have decidied to try find nice locations in the local area. One location we have considered was Hilly Fields in Enfield as it has many scenic features. So far we are planning on having a couple walking down a path slowly with someone mysterious following them fitting certain scenes with related lyrics.
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Explaining My Advert

Colour theme: Black and Yellow. When researching i found that most classical, jazz and soul adverts have deeper colour palette, with the main colour being back or just slightly off black. As a result i specifically chose a dark theme for my advert. To contrast the darker colours, I included a vibrant yellow, this is to contrast the darker colours and make the advert stand out if it were in an actual magazine, furthermore the use of yellow connotes the modern twist in the narrative as vivid colours are often associated with more modern cultures. Main Image: I screen-shotted a clip from my music video (at 39 seconds in) for my advert. I noticed many jazz adverts have the artist who is being advertised performing as the main focus therefore i thought i would continue this trend into my advert. I used photoshop to adjust the saturation to make it look more old fashioned to further link with the old school style jazz/ soul theme. Despite making the image darker the yellow contrast pro...
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Genre Research

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When researching jazz themed albums it was clear to see the recurring theme of dark colours, only occasionally were bright, vibrant colours used. I believe this is due to the style of music as you would associate brighter colours with pop or rap music as it is more fast paced and lively. When creating a digipak i will stick to the theme of simplistic and restrained colour scheme as it fits with my song choice as it is slow paced and soul-ful opposed to more modern music.
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