Target Audience

Despite the genre of jazz booming in popularity in the 60s, 70s and 80s I still believe people will show an interest in today’s society. In my video I showed how younger people can relate to jazz and soul music through using a contemporary narrative relating to the lives of many young people, furthermore this combines older fashioned music with a storyline that many young people can relate to or find interesting. As a result the target audience is very broad as the genre may be appreciated by adults however the visuals are appealing for younger viewed (teenagers). My aim was to create a music video where the genre doesn’t limit the demographic who can enjoy, which was accomplished by using a stereotypical jazz themed opening and cut scenes with a modern looking narrative.

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