Purpose of Magazine advert

Magazine adverts are useful because they cause promotion. This is towards both the album advertised but also the artist in general – a direction towards their other platforms. Visual adverts allow people to see aspects such as a logo or face which helps people remember the advert to. Another benefit of magazine adverts is that it can act as a persuasion method towards audiences meaning they may well buy the album. The adverts also build hype and buzz because people note there is a new album coming out which they may be interested in, this may be particularly relevant to existing audiences. But moreover, adverts can attract new audiences too.

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