Our song choice was in the jazz/ soul genre and we are trying to create a romantic narrative. Some ideas we have that we think will fit into our video are shooting at a shisha bar and and Enfield Playing fields.
As my choice choice was a mix of the jazz/ soul genre i felt it was necessary to keep my digipak design in theme. When researching other jazz artists didgpaks the common theme was using darker colours as the background and using brighter colours more subtly. Due to the modern twist in my music video i decided to give my digipak a more vibrant appearance however not making it over the top, small yellow details and yellow font was all it took to separate my digipak from being dull from being eye catching and unique. I also followed the theme of having the artists in the centre, as the main focus. I used an editing software called Wondershare to adjust the colouration of the main image in addition to obtaining additional font which is not found on Microsoft Word aswell as distorting the image. Lastly, Wondershare helped me lay one image of a flower on top of another whilst changing the saturation of one to create a more sophisticated look. I also included a rose as it symbolises love howe...
After developing the idea of having Serine on stage lip syncing we asked Enfield Grammar School for permission to film on their stage and they agreed. Furthermore we used a light specialist to set up spot lights, this allowed us to alter the lighting on stage and make it look a lot more exciting for viewers as it is not dark and dull. This is what we was able to create. This was our inspiration. I feel we re-created this scene from a jazz music video very well.
At the start of the course we had to email Annie Lennox's manager in order to gain permission to use her version of 'I put a spell on you' otherwise we risk breaking the law due to copyright regulation. Luckily we got a quick response allowing us to do so meaning we could engage in creating our own music video for the track.
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